Pentagram are the world’s leading independent design consultancy; run by 19 partners who are all forerunners in their specialist design areas. The company has solidified itself in London, New York, San Francisco, Berlin and Austin, specialising in everything from architecture, interiors and products to posters, books and websites.
Created to showcase its portfolio, ‘The Forty Story’ tells the tale of a boy born on the day Pentagram opened and how his life has been tracked by forty years of Pentagram design. It was written by Pentagram London partner Naresh Ramchandani and Tom Edmonds. The direction was in the capable hands of freelance motion designerChristian Carlsson.
With this video, we at Creative Bloq feel that the showreel has well and truly been reinvented. It’s a refreshing and quirky take on showcasing a portfolio, which engages clients, users and designers alike. But don’t just take it from us; we got in touch with some leading designers who shared their thoughts on ‘The Forty Story.’
The Forty Story from Pentagram on Vimeo.
http://www.creativebloq.com/inspiration/is-this-the-best-showreel-ever-made-1233993
I do like this but it paints Pentagram as a graphic design agency. For those who don’t know them well, they design just about everything.. graphics, exhibitions, products, advertising, online, architecture and more.