Join us after work on Thursday 23 August and receive insider tips on the do’s and dont’s of media relations as the top decisions makers from Nova, A Current Affair, AFR Life and Leisure and now news.com.au share their insights on working with PRs – the good, the bad and the ugly!
Topics covered included:
- The best way to pitch a story
- How to ensure your media release gets read
- Preferred modes of communicating with PRs
- Essential ingredients to secure media interest in your launch
- Social Media – likes and dislikes from personal contact to ‘breaking stories’
Our 23 August Networx kicks off at 6pm at Kit & Kaboodle Supper Club with a complimentary drink on arrival, canapes and a candid discussion by media across online, print and broadcast.
Book now to avoid missing out!
More about our panel:
Kate Calacouras, Afternoon News Editor of news.com.au
With many Australians turning to the internet for their daily news fix, Kate knows what her readers want to hear and which story ideas make for interesting online content. As the gatekeeper to one of the quickest forms of news media, Kate can tell you how to get your brand online exposure and in front of the public in only a matter of hours.
Katarina Kroslakova, Editor of AFR: Life and Leisure
Are you having trouble getting the media to respond to your pitches? As the editor of one of Australia’s most widely read newspaper inserts, Katarina receives countless pitches every day. Learn what makes the winning pitches stand out and what you can do to get Katarina interested in covering your brand.
Lisa Brown, Producer at A Current Affair
Do you want to know how to get your product or client on one of Australia’s highest rating television current affairs programs? Lisa Brown from Channel Nine’s A Current Affair will share what makes for compelling viewing and what story ideas generate interest. With experience as a producer on both A Current Affair and Mornings with Kerri Anne, Lisa knows which story angles will make the cut for current affairs and morning TV.
Tom Ivey, Producer for the Fitzy and Wippa Show, Nova 96.9
Why isn’t your material being selected for radio coverage? Tom Ivey has the answers! Having worked with Southern Cross Austereo’s breakfast shows in Sydney (The Kyle & Jackie O Show), Brisbane, Adelaide & Perth before moving to Dmg (Nova), Tom has plenty of experience in knowing what the listener wants.
Click here to check out speaker bios!
Cheers,
Simone and Michelle Larmer
Double Edge PR
Event Managers for Sydney Networx Marketers Meetings
(02) 9957 1352
Event Details
Date:
Thursday, 23 August 2012
6pm – 8.30pm
Venue:
Kit & Kaboodle Supper Club
33-37 Darlinghurst Rd
Kings Cross
Tickets:
$60 per ticket
$55 for groups of more than two
Win:
Amazing Lucky Door Prizes!
Connect with Networx
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About our August venue – Kit & Kaboodle Supper Club
This two storey entertainment hub is set in downtown Kings Cross and is the perfect fusion of contemporary kitsch design, cutting edge music and personalised service for the discerning Sydneysider looking for good times, food, drinks and a late-night party.
Quintessential 60’s style icon Audrey Hepburn is the inspiration for Level 2. This custom designed level is all about vintage glamour, clean modern lines and eclectic chic.
About Networx Events
Networx delivers educational and inspirational business events to people in business. The fun and informative evenings are a fun way to meet other communications professionals -whilst hearing speakers covering a broad range of marketing and business related topics.
Our events kick off at 6.00pm, with networking opportunities until 6.30pm when the panel discussion and questions commence. Following the formalities, we encourage guests to stick around for another drink and networking until 8.30pm.
About Double Edge PR
We are a Sydney-based PR agency that specialises in the lifestyle sector. We work with brands in all lifestyle categories including the house/home, family/kids, travel/leisure, consumer technology, health/fitness and entertainment. We assist leading brands cement their lifestyle positioning and increase their awareness among consumers and the media.
Double Edge PR has been organising and hosting Networx since 2006, and our team enjoys working with such inspiring speakers and making new friends and contacts across all fields of marketing. For more information, please visit www.doubleedge.com.au.
