All posts tagged content marketing

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In the age of social media, content is an increasingly crucial component of online marketing campaigns, and the financial services industry has emerged as a major player

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FOR decades, advertisers were as closely associated with game shows as slick hosts eager to give away prizes. Now, an airline known for nontraditional approaches to advertising is sponsoring a game show with a couple of contemporary twists: It will be played live, and online.

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Posted on Jess3 Blog We raise a glass, err, bottle, to Coke for their efforts and philosophy in […]

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Fantastic presentation from AOL & Nielsen research on content and consumer behaviour. Aol & Nielsen content sharing study […]

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