The AFL grand final is yet to be played but Telstra may have already kicked a winning goal: its AFL smartphone app has been downloaded almost 1 million times and the telco says its $153 million investment in internet rights will soon start to pay off.But it may end up being a victim of its own success. Rival sporting codes are set to charge Telstra and other broadcasters a rising premium to beam live matches straight to smartphones.Sports-related apps are big business – so big that Tennis Australia is considering letting punters place bets through their apps while watching live games.
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