To understand the new consumer and the opportunities that exist in digital and mobile marketing, join us on 26 February for our 2hr morning seminar. We will be exploring the latest issues for the sector, including the new path to purchase and its implications to brands; connecting with today’s consumer through creativity and innovation; and how to make measurement meaningful. We will also reveal some industry first consumer research by InMobi on how smartphones have changed the way we research, discover and even buy new cars.

Our industry experts include Helen Luong from Audi, Gual Barwell from Holler, Helen Karabassis & Ally Cooney from TMS, Sam Granleese from mediamotive and Rupert Pay from InMobi.

If you are a marketer at a manufacturer or dealership brand, or look after this sector at agency or publisher side, you don’t want to miss out on this event!

Event details
Sydney: Tuesday 26 February, 2013, 8.30 am – 10.30 am

Prices
IAB Honorary Members – 3 free tickets
IAB Members – $95+GST
Non-IAB Members – $155+GST