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Nike Innovation Pop-Up Store

If you haven’t seen the Nike store especially made for the Olympics in the old Palace Cinema on Oxford St, it’s worth checking out. It opened last Friday on the first day of the Olympics. It has window touch screens you can interact with from outside the store, projections on the path and probably other stuff too – inside the store is the Nike Olympic range of clothes and shoes, wall displays with varying lights and a big digital display showing a countdown or a clock or something else (not sure what but it looks good).

‘Game on, world.’ is the idea of their promoting which goes with their ‘Find Your Greatness’ campaign.

 

Check out the Nike Running Australia Facebook Page for some more info.

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