One Comment

  1. Hi Dani,

    I do not see the new Bonds advertising campaign as “smart, simple and sleek”. I find the advert childish, and it does not treat women with dignity nor respect as holistic human beings. Women are constantly being reducing to a sexual body part in advertising. Surely women deserve better than this. The women in my office are already discussing their strong dislike of this advert, and we are currently writing a letter of complaint to Bonds. I haven’t met one women yet who thinks it’s a good advert.


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