Are you ready to run for your afterlife?
Kevil Hill is an interactive experience which immerses you in a horror story by using your Facebook information to personalize the video.
Revolutionary for Australian campaigns, the short film-like application extracts the information and photographs from your Facebook profile and smoothly embeds them in into various shots.
Through utilizing the power of connecting via social media, it is a promotional horror video which really hits the mark when it comes to getting a reaction. Seeing your photograph on the creepy ‘specimen’ jars and a location based ‘newspaper’ articles enhances the feeling of unease.
The campaign story will evolve over three parts leading up to the launch of a new ride in Dreamworld.
Without saying too much more, I strongly encourage you to connect and try it out here: http://kevilhill.dreamworld.com.au/