TripAdvisor has conducted what’s being dubbed as the world’s largest combined accommodation and traveller survey. With participants reaching in excess of 35,000 it takes into account the travel attitudes and behaviours of consumers across 26 countires and 7 regions.
Key insights from the survey include:
– Travel planning is dominated by online resources
– 80% of worldwide travellers say that it’s important their accomodation provides free wifi
– 93% of travellers worldwide say online reviews have an impact on their booking decisions
– 83% of Australian properties actively monitor social media
– On average, travellers bring 4 web-enabled devices on trips
Read more here: http://www.tripadvisortripbarometer.com/Australia and here http://www.travelweekly.com.au/travel-blogs/infographic-tripadvisor-reveals-global-travel-tren
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