This article has been slammed in the comments section as just another piece of PR but I have to say, having been out with the guy many times, that I do think he is very smart and knows his stuff.
I know, at the end of the day it is all a PR exercise but I found the article very insightful and well written by someone at the top of his game
http://www.adnews.com.au/adnews/justin-hemmes-turning-a-sydney-pub-into-a-mexican-riot
Adrian Farouk
Group Strategy Director
Great article – another notch in the Justin Brand belt! Hemmes will always attract a lot of negative comments – tall poppy syndrome IMO (and perhaps some valid live music lovers). <o:p></o:p>Emily Knox<o:p></o:p>Level 2, 2 Hill Street<o:p></o:p>PO Box 146, Surry Hills NSW 2010<o:p></o:p>p: +612 8917 7900e: emily@deepend.com.auw: www.deepend.com.au<o:p></o:p>b: http://digital.deepend.com.aut: http://twitter.com/DeependSydney<o:p></o:p>B&T AUSTRALIAN INTERACTIVE AGENCY OF THE YEAR (WINNER) 2009/2010, (FINALIST) 2010/2011<o:p></o:p>ADNEWS AUSTRALIAN DIGITAL AGENCY OF THE YEAR (FINALIST) 2008/2009, 2009/2010, 2010/2011<o:p></o:p>From: Deepend [mailto:post=deepend.posterous.com@posterous.com] On Behalf Of DeependSent: Tuesday, 11 October 2011 12:17 PMTo: Emily KnoxSubject: [deepend] Article by Justin Hemmes in Adnews<o:p></o:p>