Harvey Norman have avoided digital like the plague, preferring to send lengthy catalogues in the newspaper for aeons. This could be a significant tipping point for digital marketing as a number of smaller scale retailers follow suit…
http://www.adnews.com.au/adnews/gerry-harvey-warns-of-ad-cutbacks
“Australia’s fourth largest advertiser Harvey Norman may cut back its newspaper, television and catalogue advertising as it looks to spend more on digital. “
Shall we put together a “digital catalogue” offering for the likes of these retailers?
I looked at going down this path for retailers to provide a mobile catalogue option. Salmat already have 90% of the market online and now offering a mobile solution as well. Worth looking at what they’re offfering… http://www.salmat.com.au/