I just came across an interesting article about how consumers respond better to brands that portray human-like traits:
“More and more, brands are gaining traction by embracing qualities like honesty, kindness, and simply having a sense of humor about themselves.”
Also an interesting look at a brand that is committing to being open and honest about their environmental footprint.
“The notable thing about what Patagonia is doing here is they’re not saying, ‘Hey look, we’re great.’ They’re saying, ‘Hey look, here’s where we are, and here’s what we’d like to be doing better,’”
Definitely worth a quick read:
http://www.fastcompany.com/1776854/how-being-human-is-the-new-black-for-brands
Cheers,
Amer Iqbal
