Startup SoftKinetic and Intel have teamed up to create an interactive digital display unit that can recognise the viewer’s gender and age, serve them a targeted ad, and even let them interact with it by body movements. It launches today, hopefully we’ll see it roll out in a mall near you in the coming months.

Could this concept be in some part replicated for online display media using the viewer’s webcam?

VIDEOS

Here’s a video of it in action at Yahoo:

And a hype reel of the possibilities of the technology:

MORE INFO

http://techcrunch.com/2012/01/30/softkinetic-and-intel-partner-for-minority-report-style-ads/