Next week, we hear, phase 4
of Facebook’s systematic attack on Twitter is scheduled for beta testing:
the Everyone Button.
Facebook currently has
complicated privacy settings to let users control who sees what content they
post. There are 27 different settings for most Facebook content, plus another
17 for applications. Most users don’t bother.
Users will be presented with
a variety of privacy choices every time a message is posted to Facebook –
everyone, friends and networks, friends of friends and friends. They’ll
also be allowed to customize the settings further. But the top choice, and the
one most people will choose, is “Everyone.” That means you can have
an entirely private profile but occasionally choose (or, Facebook hopes, always
choose) to have status messages, links, photos, events, etc. be public and
findable in that shiny new search engine.
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