Puma make staying out a sport for social athletes with a very socially connected site.
http://www.puma.com/social
Nice concept – gamifying nightlife. I just made a scoreboard for all you late night atheletes: http://www.lifescoreboard.com/scoreboards/229
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Nice concept – gamifying nightlife. I just made a scoreboard for all you late night atheletes: http://www.lifescoreboard.com/scoreboards/229