Looks like they already buddied up with Carlsberg in Germany.
From: Karl Reynolds
Sent: Monday, 16 April 2012 10:45 AM
To: studio
Cc: post@deepend.posterous.com
Subject: Shout your mate a beer. Remotely. Anywhere.
I love this. An app that lets you see where your mates are drinking and allows you to remotely shout them a beer. Great for birthdays, stag dos and missed rounds that you couldn’t make.
It has real potential to go off. I can see them partnering with a brand pretty soon.
buddybeers.com
Can’t see how it will really work internationally (would every pub in the world have to sign up individually?) but love the concept…<o:p></o:p>From: Deepend [mailto:post@deepend.posterous.com] Sent: Monday, 16 April 2012 12:54 PMTo: Adrian FaroukSubject: [deepend] Shout your mate a beer. Remotely. Anywhere.<o:p></o:p><tr><td></td></tr><tr><td width=”20″></td><td><tr><td width=”610″><o:p></o:p></td></tr><tr><td><tr><td></td><td width=”594″> </td></tr><tr><td width=”16″></td><td width=”578″><tr><td></td></tr></td></tr></td></tr></td></tr>
A very similar Aussie app called MyShout: http://itunes.apple.com/au/app/my-shout/id512913298