Branded entertainment – Unilever on Madmen

The death of TVC’s? I hope so…

The fact that Sterling Cooper Draper Pryce, the new agency on “Mad Men,” has landed the Pond’s cold cream account is not the only ad news to come out of “Mad Men” this week. AMC, the cable channel that presents the series about the ad industry — and America — in the 1960s has made a deal with a giant marketer, Unilever, for a season-long sponsorship agreement.

Media Decoder.

Adrian Farouk
Group Strategy Director

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