America research assessing the digital competence of 69 global Spirits brands … Ranks brands digital activity, against their “case volume” to determine who’s punching above their weight .. I’m not sure what it is about American researchers, but they feel compelled to use convoluted language when describing something fairly straightforward .. maybe it makes their theory feel more rigorous .. still, interesting to note who’s perceived as a category leader, and which mediums marketing managers expect to increase spend on in 2013.
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Over a 1,000 wines to choose from, carefully selected and recommended to you by Amazon .. Shame we won’t see this service in Australia
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There is no shortage of cooking apps in the market, making it more difficult to stand out from the crowd. However ChefDay have taken it a step further beyond recipe inspiration and instructions. They offer great recipes from a celebrity chef with the added option of having all the required ingredients delivered to a user’s house!Why just provide the advice when you can also provide the product? This type of vertical integration begs the question of how many other apps could take their service offering to the next level? Some food for thought…
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Cereal maker Kellogg’s has opened the world’s first retail outlet that lets you pay by Tweet, instead of cash or credit.
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The Australian Launch of a joint venture campaign between soft drink behemoth Coca Cola with Swedish music streaming service Spotify and Universal Music, represents the new world of advertising.
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