Amazon selling wine … imagine the scale of the audience they already have .. Over 1,000 wines to choose from, ranging from $5-$200 .. Will be interesting to see how they apply their search / recommendation engines to help you choose wines .. Or the statistical profiling they could offer on wine drinkers … “Those people who rated period musicals, such as Les Miserables, lowly, are more likely to enjoy Merlot on Tuesdays” … could actually be pretty interesting. I wonder what they are doing differently from their first 2 attempts.

If only they offered this service in Australia ..

http://www.bizreport.com/2012/11/amazon-launches-third-attempt-to-uncork-wine-sales.html