While TV ads are still the single most important source of information on new products, cited by one quarter (25%) of UK respondents, Nielsen’s review of 21 different ways that consumers learn about new products shows that friends/family have the greatest impact on potential purchasing; cited by 68 % of UK respondents. (globally 77%)
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A few recent stories from the world of consumer electronics.
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America research assessing the digital competence of 69 global Spirits brands … Ranks brands digital activity, against their “case volume” to determine who’s punching above their weight .. I’m not sure what it is about American researchers, but they feel compelled to use convoluted language when describing something fairly straightforward .. maybe it makes their theory feel more rigorous .. still, interesting to note who’s perceived as a category leader, and which mediums marketing managers expect to increase spend on in 2013.
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Over a 1,000 wines to choose from, carefully selected and recommended to you by Amazon .. Shame we won’t see this service in Australia
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The Consumer Barometer is an interactive tool that helps you quantify the role of online in the consumer […]
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