America research assessing the digital competence of 69 global Spirits brands … Ranks brands digital activity, against their “case volume” to determine who’s punching above their weight .. I’m not sure what it is about American researchers, but they feel compelled to use convoluted language when describing something fairly straightforward .. maybe it makes their theory feel more rigorous .. still, interesting to note who’s perceived as a category leader, and which mediums marketing managers expect to increase spend on in 2013.
