America research assessing the digital competence of 69 global Spirits brands … Ranks brands digital activity, against their “case volume” to determine who’s punching above their weight .. I’m not sure what it is about American researchers, but they feel compelled to use convoluted language when describing something fairly straightforward .. maybe it makes their theory feel more rigorous .. still, interesting to note who’s perceived as a category leader, and which mediums marketing managers expect to increase spend on in 2013.
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Over a 1,000 wines to choose from, carefully selected and recommended to you by Amazon .. Shame we won’t see this service in Australia
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The Ad Standards Bureau rules Facebook Timelines, including content submitted by Fans, are a form of advertising and as such are subject to Australian advertising codes.
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The industry watchdog Advertising Standards Bureau has ruled that it considers Facebook pages managed by brands to be a form of advertising, based on a ruling on a complaint against alcohol brand Diageo.
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Twitter is making up ground as a preferred social platform for alcohol brands, thanks to an age-checking tool being tested by brands such as Coors Light.
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