Cereal maker Kellogg’s has opened the world’s first retail outlet that lets you pay by Tweet, instead of cash or credit.
Located in central London, ‘The Tweet Shop’ was created to mark the cereal maker’s move into the savory chips market.
To pay for a packet of Special K Cracker Crisps, shoppers just have to tweet a message about the low-calorie snack—instead of whipping out their wallets.
The shop’s staff would check on each customer’s tweet before handing over a bag of crisps.
“The value of positive endorsement on social media sites is beyond compare so we’re excited to be the first company to literally use social currency instead of financial currency to launch this new product in our bespoke Special K shop,” Sarah Case of Special K told The Creative Boom.
“This is big news for Special K and we are hoping the brand’s move into crisps and the high street will create a major buzz on and offline,” she continued.
The Tweet Shop can be found on Soho’s Meard Street, London, and is open from 9AM to 5PM, from 25th to 28th September.
Visitors are allowed to try before they buy.
Is this the future of retail?