While abandoned orders don’t always mean that customers are lost forever, with over three quarters of online shoppers and bookers essentially walking away at the point of purchase, retailers should have a strategy in place to reconnect with customers and entice them back to the till. But who is doing it well?
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Examples of some creative social media campaigns and stunts from this month.
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Cereal maker Kellogg’s has opened the world’s first retail outlet that lets you pay by Tweet, instead of cash or credit.
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An ad agency in brazil has designed a print ad that turns into a simply DIY iPhone speaker. The idea was to promote the one year anniversary of Coca-Coal.FM Brazils online radio platform.
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