All posts by The Editor

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Incubators are often seen as the catalyst to a start-ups success, however sometimes they can have a detrimental effect on the growth of a start-up.

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Nearly 90% of consumers around the world are satisfied with their bank, but brand owners must tackle declining trust, decreasing loyalty and the rise of social media, Ernst & Young has argued.

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Social coupons are a customer acquisition strategy that ties coupons to referrals from existing customers. How do social coupons work and why do different brands see them differently?

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‘V Energy Drink’ gives its consumers ‘money can’t buy’ experiences, including a body-builder mover and a decked-out jacuzzi truck.

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‘Wallaby’ connects all your various cards in one and selects the one that will give you the most rewards for each purchase based on your preferences.

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