Frucor’s V Energy Drink launches a new marketing campaign that hosts some unforgettable experiences for a few lucky drinkers. Under the “company” V Rentals, the brand is offering unique prizes such as a monkey butler to serve you chips and V; a mini-you; a unicorn chauffeur; a pimped-out jacuzzi truck to hold the ultimate party; and bodybuilder removalists to help with the heavy lifting.
This US$4.5 million campaign is fronted by entrepreneur Glen Gibbons, who has handpicked these ‘money can’t buy’ experiences to share with loyal V customers. Fans simply have to enter the barcode from their can of V on the website and briefly explain why they should be selected for a rental. The campaign, which will run until September 8th, will also debut a series of webisodes documenting Gibbon’s experiences running V Rentals.
Cameron Davidson, marketing director at Frucor Beverages – Australia said of this unique campaign:
You have to go beyond advertising and create experiences and memories that brings your product and brand promise to life. If you’re a brand that’s promising high energy, then your campaign has to deliver on that energy.
Watch below for V Rentals’ campaign introduction.
via PSFK:
