“Most marketers think that the best way to hold onto customers is through “engagement” — interacting as much as possible with them and building relationships. It turns out that that’s rarely true. In a study involving more than 7000 consumers, we found that companies often have dangerously wrong ideas about how best to engage with customers. Consider these three myths.”
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Creativity expert Ken Robinson challenges the way we are educating our children. He argues that we are educated […]
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RSVPs are open for the next luncheon Join us next Tuesday to hear how Soap Creative’s award-winning Lynx […]
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What Media Want!Afternoon News Editor Kate Calacouras from Australia’s top news site, news.com.au completes our Networx panel, ‘What […]
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“Thus far, the dramatic makeover of JCPenney has hardly been smooth sailing. The overhaul, in which coupons and […]
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