All posts in Consumer Products

Flawsome and 11 other consumer trends

By Eva Muller on August 20, 2013 in Consumer Products, Innovation, Opinion with No Comments

Brands that behave more humanly, including showing their ﬂaws, will be awesome. Success in business is more than just being aware of new techniques and technologies.

Consumerism – “Another gadget you don’t really need”.

By Isaac Nault on August 16, 2013 in Consumer Products with No Comments

“Will not work once you get it home. New model out in 4 weeks, Battery life is too short to be of use”.

et tu Apple?

By Craig Menzies on May 9, 2013 in Consumer Products, Ecommerce, Technology with 1 Comment

Craig Menzies tells how he lost his UX innocence in the Mac App store.

Expect the unexpected

By Kim Verbrugghe on May 8, 2013 in Consumer Products with No Comments

Product benefits. Feel like you’ve milked every possibility of showing off how good your product is? Check how these guys found new ways..

Internet has greatest purchase influence on new electronic and appliance products

By Matt Griffin on February 26, 2013 in Consumer Products with No Comments

While TV ads are still the single most important source of information on new products, cited by one quarter (25%) of UK respondents, Nielsen’s review of 21 different ways that consumers learn about new products shows that friends/family have the greatest impact on potential purchasing; cited by 68 % of UK respondents. (globally 77%)