Be it social media, mobile marketing, email or glossy print, luxury marketers will continue their steady pace toward building better relationships with consumers who thirst for and stand by products of high quality, limited distribution and great perceived value in their eyes.
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Successful luxury brand marketing demands substantially different considerations, specifically the four E’s: experience, exclusivity, engagement and emotion.
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Marketers Burberry and Ralph Lauren were the only two luxury brands to receive genius rankings in the inaugural L2 Think Tank Digital IQ Index
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British fashion group Burberry is bolstering its mobile marketing through a banner ad in the TV Guide application that links to its mobile commerce site.
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‘V Energy Drink’ gives its consumers ‘money can’t buy’ experiences, including a body-builder mover and a decked-out jacuzzi truck.
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