Uniqlo has turned to mobile advertising to increase awareness for its new incentivised promotion that rewards consumers with prizes, including a $5,000 shopping spree.
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TV remains the preferred choice for viewing the major sporting event, but online and mobile are catching up as key delivery channels.
Read MoreSolar-powered drinkware coated with dye-sensitized photo cells can power gadgets when placed on a special bookshelf.
Read MoreFor the past few years, we’ve been told over and over again that NFC will eventually replace the common wallet. And yes, NFC is a great technology. Parts of Europe and China are using it for public transport transactions, and the sharing of content between devices is incredibly cool (just check out this commercial). And moreover, the ability to ditch all of your loyalty cards and combine them in one place (potentially) PassBook-style would be highly convenient. But where mobile payments are concerned, there is no problem to be solved.
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