All posts in Innovation

To Increase Innovation, Take the Sting Out of Failure

By Dave Di Veroli on January 11, 2013 in Innovation, Opinion with 1 Comment

Organisations and brands are relentlessly making the case that they need to innovate or they’d lose their footing. However when asked “how do they treat failure in his organization many see it as something to be avoided. Innovation efforts are risky and can (by definition) fail. And failure can sting. So if you haven’t figured out how to take some of the sting out of failure, you won’t get innovation. Here are three tips to take the sting out of failure and drive innovation.

Gamified science – help map the brain

By Matthew Russell on December 11, 2012 in Innovation, Opinion, Social Media, Technology with No Comments

The brain is fascinating, and this citizen science project is aiming to create an actual physical map of the cells within it. No shit. How full on is that!

Be the thought leader if you can’t be the market leader

By Kim Verbrugghe on December 10, 2012 in Innovation, Trends with 2 Comments

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, by Adam Morgan, talks exactly about this. Adam has done a great job at defining 8 straightforward Credos as to where to start conquering more stake in the market place. Below is a summary of these 8 pieces of marketing gold.