Successful luxury brand marketing demands substantially different considerations, specifically the four E’s: experience, exclusivity, engagement and emotion.
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Marketers Burberry and Ralph Lauren were the only two luxury brands to receive genius rankings in the inaugural L2 Think Tank Digital IQ Index
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British fashion group Burberry is bolstering its mobile marketing through a banner ad in the TV Guide application that links to its mobile commerce site.
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No longer just jumping castles at kids parties, inflatable buildings now have a luxury edge!
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Whilst other brands are taking their business online, Leica opts for the physical experience
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