Social media involves a certain amount of risk – brands must accept this in order to be effective within the social media space.
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Big data is only useful if we know how to mine, interpret and apply it to help our client make better business decisions. We should keep in mind and work with the overlap of devices, channels and creative.
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By now, most brands have figured out that the best way to get engagement in this Pinterest-saturated age is by posting photos. Now, Facebook is catering to this trend by offering some brands the option to post those photos with actions including “want,” “collect” and, of course, “Like.” Products within a collection will also have a Buy link, sending people offsite to purchase a product
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The Consumer Barometer is an interactive tool that helps you quantify the role of online in the consumer […]
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“Most marketers think that the best way to hold onto customers is through “engagement” — interacting as much as possible with them and building relationships. It turns out that that’s rarely true. In a study involving more than 7000 consumers, we found that companies often have dangerously wrong ideas about how best to engage with customers. Consider these three myths.”
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