After a series of less succesful startups, Michael, Jodie and Mike founded Shoes of Prey. And this time, it was going to be different. It was going to be their purple cow.
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An interesting article on SMH Life & Style on the free Buycott app.
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We often talk about the customer journey, customer path to purchase, customer experience and so on. But how often do we actually get out there and walk in the shoes of our customers and see things from their perspective?
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America research assessing the digital competence of 69 global Spirits brands … Ranks brands digital activity, against their “case volume” to determine who’s punching above their weight .. I’m not sure what it is about American researchers, but they feel compelled to use convoluted language when describing something fairly straightforward .. maybe it makes their theory feel more rigorous .. still, interesting to note who’s perceived as a category leader, and which mediums marketing managers expect to increase spend on in 2013.
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