#Patrick #Offspring. It was the topic of conversation yesterday morning at work. I can’t believe I missed the episode of the year, and I’m not even an Offspring devotee. I was at a friend’s place on Wednesday night so I missed all the lead up hype surrounding the mystery of ‘who would die’ in this week’s episode of Offspring.
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Brand storytelling across multiple channels is more relevant than ever. The brand story needs to unravel and evolve over time, and customers need to be part of that journey. Digital is changing the game from the “big idea” delivered via traditional advertising, to the increasing relevance of brand storytelling across multiple channels.
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Social media is definitely set to redefine how politicians structure their campaigns, and may determine the winner of an election long before the votes are counted. This demonstrates the power of social media and how individuals become campaigners by sharing, liking and commenting on clear, simple campaign messages.
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We often talk about the customer journey, customer path to purchase, customer experience and so on. But how often do we actually get out there and walk in the shoes of our customers and see things from their perspective?
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