The message is simple – ‘One screen + one device user relationship is no longer the fad !’
“The tectonic platform shifts are inevitable, and they may provide moments of discomfort and uncertainty along the way. But they fundamentally represent an enormous opportunity for marketers to drive sales and for media companies to monetize their content.” (Commscore 10/10/13)
To understand the recognition of utilisation of multiple channels together can provide marketing efficient comScore introduces vCE Multi-Platform – “a ground-breaking solution that is the first to provide holistic campaign delivery validation of ad impressions delivered across TV, web (display and video), and mobile (smartphones and tablets).
What was Nintendo thinking back in ’04 with multiscreen gaming ?
http://www2.comscore.com/e/1552/e-Multi-Platform-Digital-World/38lmxr/634531682
