B&T Inside Creative – Pushing the Boundaries
B&T inside creative:
Pushing the boundaries |
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| Phone sex has been taken to the next level and the expiry date of ‘sexts’ is rapidly approaching.Havas Worldwide has unveiled its new Fundawear project with Durex Australia and we can now reveal that Jay Morgan, digital creative director, and MD Alex Carr will be presenting the vibrating lingerie at B&T’s Melbourne event Inside Creative: Creative Bravery on May 8.
The duo from Havas, the agency that brought us Virgin Mobile’s viral Fair Go Bro campaign featuring Doug Pitt, will discuss the hurdles facing challenger brand Durex in a category where purchase decisions are made in three seconds and why clients need to create “branded news”.
DDB’s Managing Partner Kate Sheppard and Arnott’s Biscuits’ Brand Director Susanna Polycarpou will share the secrets to convincing conservative clients to be brave and social using Arnott’s Truly Madly Tim Tam as a case study.
Our presenters will wrap up with a thought provoking panel discussing the new role of advertising in today’s social world and why taking calculated risks is necessary.
Don’t miss your chance to see Fundawear in action – tickets are on sale now for $88 or take advantage of our special 3 for $200 (save over 20%) and we’ll see you soon for a drink and a night full of creative innovation. |
| Tickets will sell fast for this seminar so be sure to reserve your spot today as places are limited. |
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Source: www.bandt.com.au
