Harvey Norman have avoided digital like the plague, preferring to send lengthy catalogues in the newspaper for aeons. This could be a significant tipping point for digital marketing as a number of smaller scale retailers follow suit…

Full article by Adnews here

“Australia’s fourth largest advertiser Harvey Norman may cut back its newspaper, television and catalogue advertising as it looks to spend more on digital. “

Shall we put together a “digital catalogue” offering for the likes of these retailers?