Publisher REA Media has rolled out a new trade campaign to promote the benefits of advertising across its flagship brand, realestate.com.au
The campaign, which targets media buyers and marketing managers, reinforces the site’s role in aiding advertisers that want to target people who are considering products in the buying or renting space. It taps into the insight that a house is not the only thing on the shopping list for consumers, positioning the site as an attractive option for many advertisers including those in home retail, automotive or telecommunications.
The new trade activity, created by Deepend Melbourne, follows the launch of REA Media’s website which offers advertisers profiles of realestate.com.au users.
Credits: client REA Media, agency Deepend Melbourne
