Sixteen-thousand samples distributed, 3,100 fans professing their admiration
and 1,500 product surveys completed.
Those are the results from a first-of-its-kind campaign conducted by Splenda
for its Splenda Mist prototype, a pocket-size spray form of the sweetener,
which has yet to hit the market. Traditionally, marketers in that situation
might peddle freebies at grocery stores, embrace street sampling or organize
focus groups. Splenda instead turned to Facebook.
