What’s the biggest problem with buying clothes online? You’re never sure if they will fit.

Not all brands are identical when it comes to sizes and styles, so for now most customers feel safer trying the clothes on in-store before buying. In terms of online purchasing, the hesitation around fit has led to cart abandonment rates of 70%, and even after customers checkout, 60% of all returns are due to fit issues.

Clothes Horse is trying to change all that – it is essentially a widget that can embed into e-commerce sites. It learns about a customer’s preferences on fit through a series of questions and purchase behaviour.

In an early test on Bonobos.com, the system has driven a 13% sales boost. Impressive.

Read more via Techcrunch