Digital agency, Deepend, is looking forward to a healthy 2017 having won a competitive pitch to support leading natural medicines provider, Flordis, across all campaign, digital, social and public relations activity in Australia.
Part of international group Soho Flordis International (SFI), Flordis delivers a specialised portfolio of world class natural healthcare products, including Prospan – Australia’s number one children’s chesty cough medicine, and KeenMind – a clinically proven natural medicine that supports memory, concentration and learning retention.
Deepend, with the support of sister agency History Will Be Kind (HWBK), will partner with Flordis to provide 360 degree integrated strategy for both always-on activity and spike campaigns to showcase hero products, driving brand awareness, trial and engagement across the board.
Mike Aylward, the head of marketing for Flordis, said Deepend understands the Flordis difference and is the perfect partner to bring this to life in the highly competitive local market.
“Flordis adheres to a strict ‘quality first’ approach to ingredient sourcing and manufacturing processes to help to ensure our products are best-in-class and supported by clinical evidence. Deepend demonstrated creative excellence, innovative thinking and a thorough understanding of our business during the pitch process, so we are very excited by the potential of this partnership.”
Matt Griffin, founder and executive director of Deepend, said the new business win demonstrates the power of a truly integrated approach, backed by a consumer-first ethos.
“Deepend provides a unique market offering, underpinned by a raft of talented individuals who are experts in their fields. We are excited to be working with the passionate Flordis team to cut through the clutter and put their products front and centre for consumers seeking high quality natural medicines.”