“Year in, year out, most fast food restaurants see a steady increase in drive-thru visits by customers. While the rise in business is welcomed, fast food chains get even more excited when diners eat in the restaurant — because when they do, they tend to spend more. And Wendy’s and McDonald’s are among the chains that have begun employing a straightforward, if pricey strategy to increasingly the likelihood that customers will dine in, linger longer, and drop more cash on each visit.
What’s the strategy? Just make the restaurant look really nice, inside and out.”