The multitude of nationalities and languages present in Dubai can make the seemingly simple task of ordering a pizza a bit of a nightmare. Red Tomato Pizza came up with the answer: a fridge magnet that magically orders your favourite pizza at the touch of a button. As far as loyalty schemes go, this one certainly is a cut above the rest and it has generated a massive swell of interest not only from customers with 100 additional orders processed in the first weekend of launch, but also from potential franchisees wanting a slice of the pie.
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