article: Video ads fall flat in social media environment

By on November 25, 2009 in Posterous with No Comments

Online video advertising is far less effective in social media and gaming environments compared with editorial content such as news and sport stories, a new study has claimed

http://www.digital-media.net.au/article/Video-ads-fall-flat-in-social-media-environment/506574.aspx?utm_source=20091125&utm_medium=email&utm_campaign=newsletters

Makes sense. Engaging ad content works better when the original page content is non-engaging…

Adrian Farouk
Group Strategy Director

p:   +61 2 8917 7900
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e:   adrian@deepend.com.au
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