Sysomos Audience Puts A Dollar Value On Each Site Visitor

http://techcrunch.com/2010/05/04/sysomos-audience/

Sysomos Audience is an analytics tool which at first looks similar to Google Analytics, but with one big difference: it goes beyond measuring visitors directly from referring sites and tries to determine where else a visitor has been on the Web, including competitor’s sites, blogs, and social media sites like Facebook, Twitter, and YouTube. It then estimates the ROI of each visitor by putting a dollar value on each one based on the other sites that person has been to recently.

Nielsen Acquires Online Video Analytics Company GlanceGuide

http://techcrunch.com/2010/05/04/nielsen-acquires-online-video-analytics-company-glanceguide/

GlanceGuide’s analytics and measurements provide insights into how consumers interact with the video they watch online. GlanceGuide’s analytics have been already been integrated into Nielsen’s online video measurement tools to “deliver more actionable daily insights to media publishers, agencies and advertisers.”