British fashion group Burberry is bolstering its mobile marketing through a banner ad in the TV Guide application that links to its mobile commerce site.
Read MoreStream
Incubators are often seen as the catalyst to a start-ups success, however sometimes they can have a detrimental effect on the growth of a start-up.
Read More
Nearly 90% of consumers around the world are satisfied with their bank, but brand owners must tackle declining trust, decreasing loyalty and the rise of social media, Ernst & Young has argued.
Read More
Social coupons are a customer acquisition strategy that ties coupons to referrals from existing customers. How do social coupons work and why do different brands see them differently?
Read More
‘V Energy Drink’ gives its consumers ‘money can’t buy’ experiences, including a body-builder mover and a decked-out jacuzzi truck.
Read More
Recent Comments