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Sir Martin Sorrell // The 9 things that will most affect Marketing Communications

By Amer Iqbal on September 17, 2012 in Trends with No Comments

Speaking at The Growth Faculty’s Global Leadership Series in Sydney, Sir Martin Sorrell discussed nine key factors impacting the marcomms industry.

3 ways you’re wrong about what your customers want

By Elle Olivier on August 29, 2012 in Retail, Stream, Trends with No Comments

“Most marketers think that the best way to hold onto customers is through “engagement” — interacting as much as possible with them and building relationships. It turns out that that’s rarely true. In a study involving more than 7000 consumers, we found that companies often have dangerously wrong ideas about how best to engage with customers. Consider these three myths.”