To suit the upcoming generation of consumers, marketers have to leverage digital persona development, organic content promotion, content personalization, context marketing and Big Data. The future is 1-to-1 marketing.
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If you’re like me, you’re probably sick of hearing about how “gamification” is the next big thing. But if we think about it, the core concept is quite interesting: What if the reward of a check-in was not a “mayor” badge from the local coffee shop, but rather months or years added to your life?
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Big data is only useful if we know how to mine, interpret and apply it to help our client make better business decisions. We should keep in mind and work with the overlap of devices, channels and creative.
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