Advertisers are becoming increasingly creative in order to transcend the limits of the outdoor ad space.
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, by Adam Morgan, talks exactly about this. Adam has done a great job at defining 8 straightforward Credos as to where to start conquering more stake in the market place. Below is a summary of these 8 pieces of marketing gold.
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Swedish furniture retailer Ikea will roll out its own chain of budget hotels across Europe to meet demand for cheap but stylish accommodation.
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